So on December 1st of last year, a new law was instated by the Federal Trade Commission aimed mostly at online bloggers and members of the youtube community. This new law required that whenever someone mentioned or used a particular product in their blog/video, they included information about whether or not they received the product for free, if they were compensated for mentioning it, and if the opinions included were their own. Failure to include these things could result in an $11,000 fine.
Finally, we all thought, people who promote the shit out of crappy products because they're getting paid for it will have to come clean and stop lying to their subscribers. Except for whatever reason, some "gurus" still refuse to follow these FTC rules, such as;
And some of the bigger gurus find ways to halfass the rules so technically they're still following them, but they're still being dishonest. So who has the balls to report them? No one, really, because if a particular guru suddenly included FTC info in between the time they were reported and investigated, the fine for falsely accusing someone is even greater then the fine for not following the rules. So I guess that means shitty gurus can continue to shamelessly promote things like tongue scrapers and adult diapers just to make a quick buck. Oh well, I guess it was a nice try, FTC?
So what do you guys think? Do you even care whether or not gurus get things for free? I don't, I just think its sad that many gurus will promote things that they would never use had they never been sent them for free, just to make money off of their thousands of subscribers. Some gurus (like itsjudytime) will block you if you question why they haven't included FTC info. The FTC rules were created to protect consumers, but due to the fact that a large part of the beauty guru's audience is made up of naive 13 year olds, nothing has really changed.